finelybook
Business Information Systems
by 作者: Paul Beynon-Davies
Publisher Finelybook 出版社: Red Globe Press; 3rd ed. 2020 edition (November 11,2019)
Language 语言: English
pages 页数: 510 pages
ISBN-10 书号: 135200738X
ISBN-13 书号: 9781352007381
Book Description
This textbook offers students a systematic guide to how information systems underpin organisational activity in today’s global information society,covering everything from ICT infrastructure and the digital environment to electronic marketing,mobile commerce and design thinking. While academically rigorous and underpinned by 作者: the author’s deep knowledge of the subject,an engaging writing style combined with extensive pedagogical features,cases and innovative examples from around the world ensure that the text remains accessible to those approaching the topic for the first time. Taking an approach that views businesses as complex systems,the book illustrates how valuable systems thinking can be in our everyday working lives,while theoretical ideas are always supported by 作者: examples of their application in the real world.
This text is the ideal course companion for all students studying business information systems or management information systems modules at undergraduate,postgraduate or MBA level
